Stop Wasting GoogleAds Spend.
Generate High-Precision negative keyword list for your use case.Replacing hours of 'Search terms' manual review with an instant, accurate negative keyword list.

Automatically detect searches that are wasting your ad spend across thousands of search terms in seconds, not hours of manual review.

* Built to analyze hundreds or thousands of search terms instantly.

* Used by advertisers to reduce wasted spend from search terms faster.

How it works
Upload search terms report icon
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Step 1

Upload your "Search terms" report

Start with your Google Ads "Search terms" report. You can do that in one of two ways: A. upload a CSV file with the searches in it, or B. paste the searches manually.

Detect wasted searches icon
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Step 2

Find the searches wasting budget

The tool cleans the list, removes duplicates, highlights the searches that waste budget, and groups unwanted searches into clear categories such as: People looking for free options only, how-to searches, job seekers searches, and searches from people who are not ready to buy etc...

Review and export icon
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Step 3

Review and export your new negative list

Review the suggestions, keep the ones you want, then our tool export for you the new negative keywords list file following this review so you can upload them into Google Ads, or paste them manually into your negative keyword lists.

What the tool actually does

Turn noisy "Search terms" data into negative keywords you can actually use.

As automation matches ads to more searches, BIYnegatives helps advertisers and agencies spot wasted clicks faster instead of relying on slower manual review across hundreds or thousands of search terms.

Best for Google Ads advertisers, agencies, in-house marketing teams, and PPC teams
Main benefit cut wasted spend faster when manual search term review gets slower and harder to scale

Keep periodic optimization to achieve peak performance in spend efficiency

If you keep reviewing your Google Ads account over time, the more irrelevant searches your Google Ads account collects, the more items our tool will analyze, helping you move closer to the best budget optimization with the minimum wasted spend.

Analyzer

Start a new "Search terms" cleanup

Need a sample of how your input file should look like? The main thing is having a clear column with the search terms. Column order is not mandatory, and if your CSV has multiple columns, our app will let you choose the one that contains the search terms.
Simple list sample (One search term per line)
Google Ads "Search terms" report export sample (Google Ads export file)
Multi-column CSV sample (Choose the search terms column)
Upload your own file, or download one of the sample files above to have an idea about how match the format needed.
Enter unwanted words separated by commas, or put one term on each line.
Enter locations separated by commas, or put one location on each line.

Upload your searches, review the suggested negative keywords, and export the ones you want to use in Google Ads.

What the tool looks for

Examples of Common type of searches that waste your budget

job seekers DIY / how to free / cheap / download support / login / contact / customer service education / course / training competitor / brand mismatch irrelevant locations informational intent second-hand / used intent low buyer intent modifiers custom unwanted words
Benefits

Built to make Google Ads "Search terms" cleanup faster, clearer, and easier to trust.

Cut wasted ad spend

Catch irrelevant clicks from support searches, education searches, freebie searches, job-seeker searches, research searches, and people who are unlikely to buy before they keep draining budget.

Turn raw searches into action

Move from a noisy Google Ads "Search terms" report to grouped negative keyword suggestions with clear reasons and a suggested match type.

Keep final control

Review the suggestions, remove anything you do not agree with, add your own negatives, and export only the exclusions you want to use.

FAQ

Questions advertisers ask before using the tool

Can I review before export?

Yes. The workflow is built around review: you can inspect, filter, remove, and refine suggestions before downloading anything.

What can I upload?

You can upload a Google Ads "Search terms" report, a CSV file that contains searches, or a simple pasted list of searches.